Founded with a sense of humour and sarcasm Lifestyle Merchants is a nod to the contemporary fashion scene and the evolving lifestyles it encapsulates.

In light of dominant celebrities, musicians, bloggers and hypebeasts the meaning of what is niche, high-street, high-fashion or streetwear is blurred.

Lifestyle Merchants embraces the haze and explores international urban culture to create a label that stirs the pot, raises a smile and responds to the hype we love to hate.

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